Font guides / Local services
Local services

Readable fonts for contractor signs

A contractor sign often has only a moment to communicate a name and a service. Make the important information readable before adding decoration.

Your business namePreview Oswald and download
Your business namePreview Inter and download

Use condensed lettering deliberately

Oswald can fit a short headline into a narrow sign. Bebas Neue offers strong uppercase lettering for a name or service. Neither should be your default for paragraphs or every line on a vehicle.

Make contact details easy to read

Pair a bold headline with Inter for the phone number, website, and service area. Use a clear weight and enough space around the text. Keep the number together instead of breaking it across lines.

Check from a distance

Print a small version of the proposed sign and step back. Compare letters and numbers that can look alike. A simple composition with high contrast is more useful than an elaborate treatment that blurs at a distance.

Carry the system onto the website

Use the same heading and body families online, but size them for reading. Keep all-caps treatments for short labels, and use normal capitalization for service explanations.

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